Mekhi Simpson

Sports industry professional, based in Los Angeles

I research, write, and highlight people, organizations, and brands, from Shortlist's interviews with creator leaders to Ligo's launch at Georgetown.

Let's talkSee my work
Mekhi Simpson, smiling, in a navy blazer

Featured writing

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Brand breakdown Inside Bubble's Gen Z dominance: 10,000 micro-influencers instead of ads How an ambassador program, micro-influencers and a community-first strategy drove 4 million TikTok followers and a 12.6% engagement rate. ShortlistApr 15, 2026
Interview A former MrBeast data scientist, on AI and the creative toolkit How AI is putting powerful, technical creative tools in the hands of anyone with an idea. ShortlistApr 8, 2026
Interview Haus Labs' Director of Social Media, on brand strategy and creator programs From hitting reset to a strategy that sparks user-generated content and real engagement. ShortlistMar 26, 2026
Brand breakdown Postable products: 41.2M views at 11.6% engagement Making your product postable is the cheapest growth lever in beauty. How Guerlain and Hourglass did it. ShortlistFeb 10, 2026
Comparison RoarOS vs. Sprout Social Why social reporting needs better data, and where Sprout Social falls behind. ShortlistFeb 3, 2026
Ligo blog You didn't choose your feed, it chose you How TikTok, Instagram, and YouTube use behavioral data to shape what you see, and who you become. LigoMay 1, 2026

Games

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The Grand Library: a glass tower of books round a great tree, on a floating island Open The Grand Library A tower of real books round a great tree. Tennis: a court seen from the stands, two players mid-rally Open Tennis One court, two players, and the winner stays on.
A hand-drawn portrait of Mekhi, curly hair and a smile

Hi, I'm Mekhi.

I love doing research, writing, and highlighting people, organizations, and brands.

You can see it in the work. I host Shortlist's interview series with social and creator leaders at brands like Haus Labs and WME Basketball.

At Ligo I created the brand, wrote the blog and emails, and built the platform the team ran its marketing on. Here's the case study.

I have an M.P.S. in Sports Industry Management from Georgetown. My capstone was a sponsorship and ticketing strategy for Detroit's 2029 WNBA expansion team. Read about it.

I'm in Los Angeles. Say hi at mekhi@mekhisimpson.com.