Design

Brand, social, and web design

At Ligo I designed the brand kit and design system, the Instagram posts and carousels behind the Georgetown launch, the explainer video, the website and its landing pages, and the emails.

Made with Claude Design, Remotion, Adobe Firefly, and Canva.

See the work ›
Feed post: Introducing the Campus Feed, with three phones showing club posts
Brand

A brand kit, and one for every partner club

Ligo's brand kit and design system, plus a kit for partner clubs: "RSVP on Ligo" and "Find it on Ligo" badges for their own flyers, and QR flyers like this one for freshman move-in.

The Ligo design system cover: the Ligo wordmark on orange beside the brand palette Move-in flyer: Built for Hoyas, by Hoyas, with a QR code to download Ligo
RSVP on Ligo pill badges and Find it on Ligo round badges, in orange, dark, ink and white
Social

Posts and carousels

More than 10 posts and stories for Ligo's Instagram launch at Georgetown: founding partner announcements, club spotlights, recaps, and hiring.

New partnership announcement: ACLU Georgetown is becoming a founding partner with Ligo New partnership announcement: the Financial Law Association is becoming a founding partner with Ligo New partnership announcement: Guzaarish is becoming a founding partner with Ligo New partnership announcement: AASA is becoming a founding partner with Ligo New partnership announcement: LASA is becoming a founding partner with Ligo Partner club spotlight: Every AASA event is on Ligo Last Week at Georgetown recap carousel cover Ligo is hiring its Georgetown campus team

The hiring carousel

Five slides recruiting Ligo's paid Georgetown campus team: the cover, one slide for each role, then the pay and perks.

Five slides: Ligo is hiring; Our voice on campus, campus ambassador; Our ears on campus, consumer researcher; Our eyes on campus, content creator; $300 to $600 a month, with the perks

Weekly carousels

The weekly recap, plus the week-ahead and campus-news formats built on the same templates.

Seven slides of a Last Week at Georgetown carousel
Five slides of a Next Week at Georgetown carousel Five slides of an In Case You Missed It carousel

The Campus Feed launch

A five-frame story tour of Ligo's Campus Feed: club news, recruiting, and events, each shown on a real club's post in the app.

Five story frames: Introducing the Campus Feed; Club news; recruiting; and events; Now in the Campus tab
Motion

The explainer video

Ligo's 43-second explainer for meetligo.com, made in Remotion: your campus never stops posting, you only follow a few clubs, and Ligo puts every event in one scroll.

Web

meetligo.com and its landing pages

Designed and built 84% of meetligo.com, including the careers page and landing pages for single flyer campaigns, like free food.

The meetligo.com homepage meetligo.com/food: Find free food. It's all on Ligo.

Visit meetligo.com →   See the free food page →

Email

Lifecycle email

Wrote and designed Ligo's emails: the weekly digest, event sends like free food, and a win-back series.

Weekly digest email: Your week, sorted. Event email: Free food, this week. Win-back email for students who never tried the app: Say yes to one thing.

Read the full Ligo case study →