Why athletes are the new creative directors

Shortlist / Teardown Graza: a masterclass in creator seeding Oct 23, 2026

Ligo / Substack You didn't choose your feed, it chose you* May 1, 2026

Ligo / Substack Why you ruin every song you love* Apr 23, 2026

Ligo / Substack How social media knows you better than your best friend* Apr 20, 2026

Roar / Interview WME Basketball's Head of Creative and Strategic Marketing, on why athletes are the new creative directors Apr 16, 2026

Ligo / Substack The science of music connection: what your playlist reveals* Apr 16, 2026

Roar / Strategy Inside Bubble's Gen Z dominance: 10,000 micro-influencers instead of ads Apr 15, 2026

Ligo / Ghostwriting Building for the world as it ought to be, ghostwritten for Ligo's founder Apr 13, 2026

Roar / Strategy Cluely's UGC strategy: virality as a function of volume Apr 9, 2026

Roar / Interview A former MrBeast data scientist, on AI and the creative toolkit Apr 8, 2026

Roar / Interview Haus Labs' Senior Influencer Marketing Manager, on measuring influencer ROI Apr 2, 2026

Roar / Interview Haus Labs' Director of Social Media, on brand strategy and creator programs Mar 26, 2026

Roar / Comparison RoarOS vs. Dash Social Mar 3, 2026

Roar / Growth Clipping content: the viral variables that increase your odds Feb 24, 2026

Roar / Comparison RoarOS vs. Buffer Feb 17, 2026

Roar / Strategy Postable products: 41.2M views at 11.6% engagement Feb 10, 2026

Roar / Comparison RoarOS vs. Sprout Social Feb 3, 2026

Roar / Growth Creators are ahead, reporting is stuck in 2010 Feb 1, 2026

*Archived. Written for Ligo's music-discovery phase. The company later changed product direction and retired the music content. The founder letter carries the founder's byline; I wrote it with him.