My capstone for Georgetown's M.P.S. in Sports Industry Management: a five-year sponsorship and ticketing strategy for Detroit's 2029 WNBA expansion franchise. It scored near perfect.
See the plan ›five-year sponsorship and ticketing revenue, in the model I built
pages of strategy, plus an executive presentation
analysis of the company, its customers, and its competitors
the grade on the capstone
An expansion team has no sponsors, no season-ticket base, and no history to sell. The brief was to plan both revenue lines for Detroit's 2029 WNBA franchise from day one through year five.
The franchise, the fans and partners it could win, and who it competes with for their money and attention.
How the team would sell partnerships before it had played a game.
How it would build and keep a ticket base from the first season.
Sponsorship and ticketing together, growing from $22.5M to $36.3M.
Delivered as a 30-page strategy paper and an executive presentation.